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Getting more sales gives a business owner more money and that solves a problem. Maybe they wanted to invest more money into their business with that money.

Maybe they want to take a cruise, but didn’t have the money. The extra money you help them generate solves that problem. They can use that money to go on that cruise.

Bullets are a good thing to have in the sales copy. It is like a check list and when people want to solve a complex problem. They think of having a checklist and crossing things off that checklist when they have completed that task.

Testimonials should be sprinkled in throughout the copy at appropriate spots. Right after you’ve finished a good point, but they still might have reservations about a certain thing. Bang, hit them with a testimonial.

Urgency should be used at the end of the copy. Tell them that time is running out and if they don’t act now they will miss out forever. This also reinforces the importance of you calling for them to take action and make their life better and solve their problem.

Testing

This is an important step and far too many people skip this step.
They don’t get any feedback on their product or on their sales page. There are a lot of reasons to do this step.

Let me first say that you should tell them to be brutally honest and let them know that it won’t hurt your feelings. Lots of people won’t tell you exactly what their opinion is because they don’t want to hurt your feelings, well then nothing gets accomplished. If you’re worried about feedback, you probably shouldn’t be writing e-books, because people are going to have opinions on it and you can’t please everyone.

The first reason is that you want to see what people think about your product and sales page. It helps you correct things and make them better. These are people who would be potential buyers and their opinion is very important.

You could ask them if they would buy the product, especially after reading the sales page. This also helps you find the best price point for the product. You could ask them how much they would pay for a product like yours and what they think the price should be. Determining the price point is an important thing, you at least get opinions.

Another reason that you want people to read your e-book for free is to get testimonials. If they really like the e-book, you could ask them for a testimonial, you would be surprised how many people are willing to do this. Testimonials are a powerful asset that you will be able to add to your sales page.

Testing the sales page is an ongoing process at the beginning of your launch. You always want to increase your conversion rate and a good way to do this is to test it. Even if you have a decent conversion rate, one change could explode your profits. I usually don’t suggest that you do drastic things, unless it’s been a total nightmare. Usually tweak some headlines, move a few things around, things of that nature.

You could also experiment with the price of the product. It might be priced too high and changing that will greatly improve your conversions. You might be having great sales and could make a lot more money by pricing it higher.

Marketing

I always tell people that you can have the greatest product and the greatest sales copy in the world and none of that matters if you can’t get people to see your sales page. There are a lot of different strategies for doing this.

Some strategies work better than others for different people and for different products. Again, you should do some experimenting after you have your product and sales page ready. Some products are easier to affiliate than others, some products are easier to find joint venture partners for than others and some products are just plain easier to market than others.

You might think that products that are easy to market are products that are high quality, well priced and have good sales copy, but that isn’t always the case. Sometimes the market for the product is just too small or just too hard to find. This can be a huge problem and that is why I told you about finding markets that have the characteristics that I talked about earlier.

I love doing joint ventures with people who have large and targeting mailing lists and I love having an army of affiliates selling my product. Some people have trouble attracting people to do a joint ventures with or people to affiliate their product.

Here again, if you plan on relying on joint venture partners and affiliates to sell your product, you need to choose a market that has plenty of both. You have to ask yourself if there are quite a few people out there that have a mailing list that caters towards your product.

Google Nemesis