Monday, 9 June 2008

Four Tier Annihilation

Four Tier Annihilation


Can you imagine our lives without Internet? What are the greatest things about the Internet? How it works as a complete reference?
It has taken control of every possible source and aspect of information and database sharing: the encyclopedia, the dictionary, the White and Yellow pages and even maps - they all have become antiquated with the invention of the Internet. How can it help you as a the new online marketer? The answer is: It's easy. The big money on internet is in affiliate marketing, in "Niche" marketing.
With the hype about it what exactly is niche business marketing? Marketing to a particular group instead of the public at large is defined as "Niche" marketing. If you think about it, on the surface, it sounds a bit strange. You would like that EVERYONE will buy from your website but how can you make a site that is appealing to everyone or how you can write web content to sell your product that appeals everyone? Actually it's impossible. That's where niche marketing comes in. Pick a product as, say, Hickory Farms meats and cheeses and do your best to promote them.
However, before you pick on a niche product to promote, there is a series of questions you have to ask yourself.
• Who and Why is going to buy your product? Well, in case of Hickory Farms products, chances that you'll be selling them too many teenagers are almost zero. As your market obviously is going to skew older, you will need to write content that most likely is going to appeal to an older audience. Hold off on the slang, the off-color jokes and the pop-culture references.
• What are the benefits your product is offering? In the case of Hickory Farms the company has been making quality products for generations. Play up the history aspect, superior quality aspect or even the holiday's aspect, since they are a company that always seemed to peak during the holidays. Every single product out there has a list of benefits that can be highlighted. If you intend to succeed in this area make sure that you know them and make sure you give your customers as detailed description as you can.
• Is your knowledge wide enough about this product to write new, interesting content about it every few weeks? This is THE question. Your passion about Hickory Farms and your love to their products, should give you the confidence to say "Yes" and apparently writing a new article about their product line every few weeks wouldn't be difficult at all. Participating in an affiliate program only because of the high commission and if you don't have enough knowledge about the products you're selling, than you should think again about your choice.
Perhaps niche marketing sound a bit odd on the surface but it really is the only right way to go. Focusing of your site and concentrating your energy on a particular group of interest. It will make it seem more legitimate and increase your potential for more business success in no time flat.

4 Tier Annihilation



No comments: