Saturday 26 July 2008

Google Massacre

Google Massacre

The Google AdWords "Pay-Per Click" advertising campaign is the premier growth area in
online marketing. Last year, an estimated $741.2 million was spent on Google AdWords
"Pay-Per Click" advertising.

The usual search engine optimization can take weeks or even months to produce results.
Google AdWords "Pay-Per Click" advertising can attract customers at an instant.

Why? Because, this cutting edge ad campaign can be placed on any website and can be
viewed by potential online customers, anywhere, anytime and all the time. The only challenge
is placing the ads on proper websites that will attract possible customers for a specific product
or services.

Google AdWords "Pay-Per Click" advertising campaign attracts the right consumers in the
shortest possible time. This is the most cost effective way of marketing products or services.
You can also monitor the customers who visit your site, what they are looking for and what
they are buying.

With the right creativity on using the right search-phrases, we can direct the right people who
are willing to do business with us.

Google AdWords "Pay-Per Click" advertising can easily be managed 24 hours per day and
7 days a week through the internet. This allows you improve the campaign strategy by
effectively responding to the activities of both customers and competitors.

So what are you waiting for? Start using Google AdWords "Pay-Per Click" now, and let your
business take the fast route to success.



Google Massacre

Sunday 6 July 2008

Google Nemesis

Google Nemesis


Getting more sales gives a business owner more money and that solves a problem. Maybe they wanted to invest more money into their business with that money.

Maybe they want to take a cruise, but didn’t have the money. The extra money you help them generate solves that problem. They can use that money to go on that cruise.

Bullets are a good thing to have in the sales copy. It is like a check list and when people want to solve a complex problem. They think of having a checklist and crossing things off that checklist when they have completed that task.

Testimonials should be sprinkled in throughout the copy at appropriate spots. Right after you’ve finished a good point, but they still might have reservations about a certain thing. Bang, hit them with a testimonial.

Urgency should be used at the end of the copy. Tell them that time is running out and if they don’t act now they will miss out forever. This also reinforces the importance of you calling for them to take action and make their life better and solve their problem.

Testing

This is an important step and far too many people skip this step.
They don’t get any feedback on their product or on their sales page. There are a lot of reasons to do this step.

Let me first say that you should tell them to be brutally honest and let them know that it won’t hurt your feelings. Lots of people won’t tell you exactly what their opinion is because they don’t want to hurt your feelings, well then nothing gets accomplished. If you’re worried about feedback, you probably shouldn’t be writing e-books, because people are going to have opinions on it and you can’t please everyone.

The first reason is that you want to see what people think about your product and sales page. It helps you correct things and make them better. These are people who would be potential buyers and their opinion is very important.

You could ask them if they would buy the product, especially after reading the sales page. This also helps you find the best price point for the product. You could ask them how much they would pay for a product like yours and what they think the price should be. Determining the price point is an important thing, you at least get opinions.

Another reason that you want people to read your e-book for free is to get testimonials. If they really like the e-book, you could ask them for a testimonial, you would be surprised how many people are willing to do this. Testimonials are a powerful asset that you will be able to add to your sales page.

Testing the sales page is an ongoing process at the beginning of your launch. You always want to increase your conversion rate and a good way to do this is to test it. Even if you have a decent conversion rate, one change could explode your profits. I usually don’t suggest that you do drastic things, unless it’s been a total nightmare. Usually tweak some headlines, move a few things around, things of that nature.

You could also experiment with the price of the product. It might be priced too high and changing that will greatly improve your conversions. You might be having great sales and could make a lot more money by pricing it higher.

Marketing

I always tell people that you can have the greatest product and the greatest sales copy in the world and none of that matters if you can’t get people to see your sales page. There are a lot of different strategies for doing this.

Some strategies work better than others for different people and for different products. Again, you should do some experimenting after you have your product and sales page ready. Some products are easier to affiliate than others, some products are easier to find joint venture partners for than others and some products are just plain easier to market than others.

You might think that products that are easy to market are products that are high quality, well priced and have good sales copy, but that isn’t always the case. Sometimes the market for the product is just too small or just too hard to find. This can be a huge problem and that is why I told you about finding markets that have the characteristics that I talked about earlier.

I love doing joint ventures with people who have large and targeting mailing lists and I love having an army of affiliates selling my product. Some people have trouble attracting people to do a joint ventures with or people to affiliate their product.

Here again, if you plan on relying on joint venture partners and affiliates to sell your product, you need to choose a market that has plenty of both. You have to ask yourself if there are quite a few people out there that have a mailing list that caters towards your product.

Google Nemesis

Friday 4 July 2008

Google Nemesis

Google Nemesis

3 Things All Affiliate Marketers Need To Survive Online

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…



Google Nemesis



Thursday 3 July 2008

Google DJK nemesis

Google DJK nemesis

One of the most unbeaten ways that you can find out what customers want to buy, and find out more information about, is to do market studies. When you watch and listen to what it is that customers are interested in, you raise your chances of getting their attention and giving them the information that they are searching for.Take some time to carefully check the products and the services that you’re offering on your website or through your website. You should be asking yourself include (1) what are the rewards and disadvantages to your business of selling or advertising online, (2) will you take payment online, (3) what details will you have to consider about shipping your product to customers, and (4) are you willing to constantly update and keep up your website.When you have an obvious business idea in mind, and know exactly what it is that you’re selling you’ll want to find out what other businesses out there offer the same product or service. You might want to talk to potential customers to see how they react to your product. Find other websites that are related to your business and take some time checking them out. Look at how they endorse and market similar products or services as well as how each website is laid out and navigated. If a similar website uses a shopping cart for online purchases check it out. See how smoothly the process works and what can be done to perk up the process. Don’t just look at e-commerce sites that are within your own country since customers won’t limit their shopping to those countries where they live. Look at the way other countries handle e-commerce websites so that you have a broad spectrum of websites to compare yours with. Here are some things that you should be asking yourself when you’re doing market research for your online business: Who are your probable customers? What other businesses sell the same products or services? Who is going to be your objective market and how are you going to reach them? How much will it cost you to market, manufacture, and deliver your product or service? Who is your competition? How much can you fairly charge for your product or service? What Are Customers Buying: There are many ways that you can find out what customers are buying both from online businesses and from brick and mortar businesses. Once you find out what customers are buying you can concentrate your website content and articles on what your mainstream customers are looking for. Some of the ways that you can find out what people are buying include: Check out the malls. Go to a shopping mall and sit for awhile. Make note of the shopping behaviours of those people who are around you. Establish what stores have all the action. Watch to see which stores have the most consumer traffic. Take a look inside to see what is being sold, how it is being sold, how much it is selling for, and how the product is being marketed. Take a look at advertising and marketing. Although you may not be selling the same items as those stores in the mall you should still a look at what makes these stores stand out among the rest. How are the products grouped together in the store? How is the product being advertised. What you find out from brick and mortar stores can be applied to your online business. Learn what works when it comes to advertising online. Find out what is visually appealing for consumers that makes them want to buy that particular product.

Google DJK nemesis